Greater security, reduced crime

Other benefits such as greater security and reduced crime (eg illegal product diversion, theft and counterfeiting) are usually considered to be secondary but measurements are few and far between. For the immediate future, attention is on high cost, high margin and high shrink products. Where retail out of stocks are being tackled, attention is on products with low substitution rates ie the consumer does not take an alternative: the sale is lost. In the West, we expect large retailers and perhaps pharmaceutical distributors to get the best paybacks because they will not pay for tags or their cost of fitting and they stand to see increase in sales not just cost reduction. Military forces will also be an early beneficiary in the West because many other advantages will be seen such as greater ability to mount campaigns and respond to situations.

Privacy issues Privacy pressure groups are targeting RFID in much the same way as they targeted barcodes and smart cards years ago. Some deliberately exaggerate and misrepresent the threat, even seeking outright bans, denying the public the life saving, life enhancing benefits.Others seek strict regulation. However, this varies by country. In the metro supermarket trials in Germany a machine has been placed after the checkout that lets customers electronically kill the tags on the items they have purchased but this is rarely used. Customers do not care. In the UK there is little concern about the imagined privacy threat. After all, British people do not mind the video cameras in most shops and other buildings and even in the streets that record their behaviour. It is a price they happily pay to reduce crime and terrorism and to provide evidence after traffic accidents.

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