Early work on paybacks for high volume goods
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Most trials of item level tagging of very high volume goods
in the West are of a preliminary nature. Many do not even seek
to establish economics: they are simply experiments to look
at feasibility and potential benefits.
Most attention has been on DVDs, videos, razor blades, cosmetics,
pharmaceuticals and apparel.
The majority of items tested are middle and high value and there
is some consensus in Japan, Europe and the US that apparel is
particularly promising because fashion items must be discounted
or replaced in a timely fashion.
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Stronger market
drivers for certain items
A theoretical study by McKinsey showed that the benefits in cost
saving and sales increase will be much the same for high and low
end apparel but others disagree. IBM, Accenture, Forrester, the
MIT Auto-ID Center and other worthies have done their own theoretical
studies of paybacks and there is some consensus that one cent
tags and a suitably low cost for systems and software will give
satisfactory paybacks of under two years, there are wide variations
in the nature of those paybacks because very few measurements
have been made.
However, most would agree that CPG suppliers, postal service providers
and the military will see cost reduction and better service and
retailers will see cost reduction and significant increase in
sales. DHL Belgium, Metro Germany, LITI Japan and many others
have shown cost reduction in trials. The Gap US, Goldwin Sportswear
Italy, Tesco UK and many others have demonstrated 1-4% increase
in sales from reduced stockouts |
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